Bringing voices and stories closer to the hearts of listeners
This project focused on improving the listening experience and discovery flow for a podcast app used by creators and listeners. My goal was to eliminate friction in discovery, increase listening time, and simplify content management for podcasters.
- Role
UX/UI Designer
- Work
App Design, Web Design
- Platform
Android / IOS / Web
- Country
Ukraine
- Year
2025
MAIN CHALLENGE
Building the app from scratch meant defining everything — who we serve, how discovery works, and what makes the listening experience stand out. The challenge was to turn a blank slate into a clear, intuitive, and engaging product that could attract early users and support long-term growth.
VISUAL IDENTITY
The visual identity of the podcast app combines bold, energetic colors with clean, minimalistic UI elements to create a playful yet polished experience. Strong contrasts, friendly rounded shapes, and expressive creator imagery make the interface feel warm and human, while the structured layout and simple iconography keep navigation intuitive and focused. This balance of vibrancy and clarity gives the product a personality that’s lively, modern, and welcoming.
LESSONS LEARNED
Discovery fatigue is real. Small improvements in search and recommendations sharply impact engagement.
Micro-genres outperform broad categories. Users respond better to specific topics than general themes.
NEXT STEPS
Personalized playlists generated from listening habits and time of day
Advanced analytics for creators (retention curves, listener locations).
Smart offline mode that auto-downloads what users are most likely to listen to.